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Dropshipping is like any business and the most important thing when starting out on any venture is to do your market research FIRST…

When you open a store in your town, you wouldn’t open it without doing your market research first. The same thing applies if you are going to sell something on the internet as a dropshipper. Not only are there billions of web pages out there that could be selling competitive products, the net changes so fast that you are obsolete as soon as you have gotten started.

If you are going to set up a dropshipping business you want make sure that the product that you choose can be easily sold. And you want to know how many competitors you have. And you want to stay as up to date as possible. Selling products on the Internet is easy. Hundreds of thousands of people do it every day online on auction sites such as eBay. The most difficult part of internet sales is getting the products delivered to the customer, otherwise known as order fulfillment.

You must have an efficient fulfillment system. One of the reasons that brick-and-mortar stores are so slow on the uptake when it comes to online business, is that supplying retail stores is done with pallet-sized orders usually. But internet sales requires an entirely different kind of fulfillment system. Selling on the internet is essentially mail order, with shipments going out in small parcels to end users.

Few brick-and-mortar retailers have a thriving mail order business to draw from. An inefficient fulfillment system can lose for you the advantages in good customer service that holding the inventory gained for you. And running a fulfillment system is a full time and trying job.

One of the simplest order fulfillment models to use is the drop ship model. Drop shipping does have its advantages and disadvantages. The most important being you don’t have to pay for anything until after you sell it.

You also don’t have inventory costs. Having to purchase inventory to ship to your customers can be expensive not to mention risky. In addition to the out-of-pocket costs, you need a place to store the inventory.

Finally you have to pick, pull, pack, and ship the products once the order is placed. Having the distributor or manufacturer take all these costs and responsibilities lifts a real burden off your shoulders.

Ideally a drop-shipper should be transparent. With most of your drop shippers, especially those with whom you do a regular business, you can send them labels and forms so their package looks like it is from you. Your customer probably won’t know that your hands never touched the product. The customer will think that you have a warehouse.

You can sell many more products than you could if you had to buy and store them yourself. Drop shippers give you a wide choice of products so you can sell a lot more.On the Internet some categories of products are very price-sensitive. If you are selling computer hardware, for example, and using the drop shipping model, you may find it hard to be competitive price-wise and still make a profit. The difference between making money and losing it may be only a few percent. So be sure to pick a product that makes sense to drop ship.

You will be using third party customer service so you will not have full control. Drop shipping is really outsourcing your order fulfillment services to a third party. You will be dependent on your drop shipper to have the products in stock, to deliver on time, and to properly pack and ship your products. So pick your drop shipper carefully.

At the end of the day, however, drop shipping exists because it works. And the largest catalog companies and web sites use it. And savvy small web sites and auction site sellers use it. Drop shipping is simply an arrangement between you and the manufacturer or distributor of the product you sell whereby the manufacturer or distributor