Keywords : SEO, Search Engine Optimization

Google AdWords:
Google AdWords news, AdWords API, and general Google PPC topics.. The Google World Google AdWords
Source: www.webmasterworld.com

Google AdWords API Profile
Google AdWords API — see mashups, code, news, reviews and resources. Plus hundreds of APIs and mashups.
Source: www.programmableweb.com

Keywords : Adwords, Google Adwords

Internet Marketing

Google AdWords on Wakoopa
Get information, reviews and downloads about Google AdWords, software from Google Inc. or other Windows development managers on Wakoopa: the social network for software and games.
Source: wakoopa.com

Keywords : Adwords, Google Adwords

Google Adwords | Adwords
Google Adwords provide an excellent way to drive relevant traffic to your site and provide a high sales conversion rate.

Adwords Consultant – Professional Google Adwords Consultants
Adwords consultants. Paul Ransom offers professional Google Adwords campaign management consulting services.

Keywords : Adwords, Google Adwords

The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can’t be removed to make more space. That doesn’t leave a lot of room in the product description area, does it? Maybe not, but who said all the copy had to go in the description area? Who said you have to create a site the same way a paper catalog is created?

Sometimes we view our site’s pages with a very narrow vision. This causes us to have an “it’s always been done that way” mentality. While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.

Your Home Page

Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.

You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.

Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.

Category Pages

What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That’s a shame because category pages are another perfect place for SEO copy.

Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.

Let’s say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:

===================================
The Tiffany Lamp – A Timeless Masterpiece
===================================

Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.

Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.

Product Descriptions

When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.

Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.

You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.

By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways of the past. When you do, more customers and higher sales levels are bound to follow.

by Karon Thackston © 2004
http://www.marketingwords.com

About The Author Copy not getting results? Let Karon provide search engine copywriting, catalog copywriting, or other types for you. Just visit http://www.marketingwords.com. You can also learn to write your own SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com.

Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.

But, how can you build an e-commerce business and take advantages of all these great possibilities? After all, you are pretty sure that anything to do with new technology is complicated, time-consuming, and expensive.

Believe it or not, this is just a misconception that most business owners have about the Internet technology. The truth is – in order to run a business online and reap profits, like any new effort, you need to do a little homework, have patience and determination, and get going.

Take the following steps seriously and in no time you will be able to embrace fascinating world of online business.

Take your products online

Getting your product online does not simply mean – having a nice picture and a product narration to go with it. Effective use of the Internet is based on standards. Standards, as you know, are created to facilitate common use of a technology. If you ever imported or exported a product or service, or if you registered your product with some kind of authorities ever; you certainly know that each product falls under certain subcategory according to the classification system that you encountered. Internet is the same thing. Since the emergence of Internet, several classification systems have been developed.

If you think long term and would like to use same catalog with multiple e-marketplaces, you should adopt one of the prevailing classification system in the Internet. The best online catalog classification available from my point of view is UNSPSC. For one thing, many prominent e-marketplaces adopted this particular system, which allows you to post your products on multiple e-procurement systems and e-marketplaces.

How do you do this? I would suggest you to become a member of one of the e-marketplaces, where you can aggregate your products using some kind of simple wizards or forms. E-marketplaces based on Commerce One’s the largest B2B e-marketplace enabler, have this facility.

Our own Rusbiz e-catalog system, which is also based on UNSPSC, also allows you to integrate your products using a very simple but sophisticated form. If you do not have time to do it by your own, you can use the service of a B2B exchange. Rusbiz also provides with similar service.

Get an online presence

What should be your next step once you have all your products transformed into e-catalog? Naturally, you need to have an online presence to sell the products. There are number of options how to do this.

Become a member of an e-marketplace

This could be a large geography oriented fairly large horizontal market or a vertical e-marketplace specific to your industry. The membership fees are in most of the cases not so expensive. But many of them charge some percentage on your transactions, usually, from 1 to 3 percent. If you expect big sales volume, you may think this might not be the best choice for you. However, if you get new customers, thanks to your mere presence in an e-marketplace, the percentage that you have to pay on the transaction you should consider as customer acquiring cost. Under any circumstances, it is good to become a member of at least one e-marketplace as you -automatically get exposed to thousands of new prospective customers.

Build a website

There are several ways you can construct an e-commerce site to your need.

You can build a website in house by employing developers or you can hire a web development company to do this for you. The advantage is you can have a website with the look, feel and functionality according to your given specification.

However, both of these methods could be way costly for a small business. Average cost of building an e-commerce website runs starting from US$ 600 plus hosting and maintenance charges for a miniscule site with limited features to several hundred thousand US Dollars for a powerful e-commerce website.

Another option that you have as a small business is to build an e-commerce site from prefabricated templates. While this is affordable and easy, you considerably lose flexibility and customization possibilities in comparison to building a site from scratch.

Build a web store

All these above mentioned cases do not allow you to have the potentials and advantages that come with an e-business website integrated with a B2B exchange. Which means, whether you are a business to consumer company with occasional sales to businesses or you are a pure play B2B company, a Web Store merged into an e-marketplace is what you need.

A web store from a B2B exchange gives you the best of both worlds. You are having a professional e-commerce site which incorporates all the features that an e-marketplace has to offer. And you build a site from simple and easy to edit templates.

For a detailed information about the features that come with a web store and benefits that you can get from them, follow this link: Powerful E-business Store

About The Author

Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.
nowshade@rusbiz.com

Every entrepreneur who is looking for the most efficient way to sell products over the internet should be very enthusiastic about drop shipping. It finally allows you to sell nearly anything you want, be it computer equipment, toasters, billiard tables, even planter pots, all without having any inventory. And do you know what zero inventory means? It means less risk! The only time you ever buy any products from the wholesaler is when you have already sold it to a customer! And the best thing is (or should I say, another best thing), the wholesaler packages it up and ships it out to the customer for you, and usually your business name is on the box! As far as the customer knows, you have a warehouse full of products.

When you sign up with a wholesaler, they will most likely ask you for your tax license number, or a faxed/emailed copy of it to prove you are a legitimate business. If they don’t ask you for this, they are either a very small wholesale company with a specific niche of products and just want to make the process easy for their clients, or they are not a real wholesaler at all.

If you ever come across a “wholesale” company that carries tons of items, ranging from Barbie’s to hair dryers, and they say that you don’t need to have a tax license to deal with them, then be very skeptical, because 99 to 1, they aren’t a wholesale company at all.

That sort of company will just take your order only to turn around and order it from the real wholesale company at a much lower cost than you paid for it (and they did have to get a tax license to do this). It doesn’t stop there either. Since you bought it at a higher price, you will need to pass this on to your customers by marking it up higher than you need to. And if you ever needed or wanted to, you would have less margin when lowering your prices to match or beat your competitors. And your competitors would probably have a tax license, so they would be dealing with legitimate wholesalers.

Seriously, be very careful about this, there are many wolves in sheep’s clothing out there. So skip the middleman, get your tax license, get legitimate and you will save yourself a lot of grief and money.

Once you make an account with a wholesaler, some will mail you a wholesale catalog and price list in the mail with a CD full of product images to use on your website. The smaller companies will just allow you to copy the pictures and descriptions off their website. With this product information, you can post the products to your online store and wait for orders. It’s as simple as that!

Then, when a customer places an order, you either call, email or fax your contact at the wholesaler and give them the customers name, address, and the items they want, including any other miscellaneous information the wholesaler may want. The wholesaler then charges you for the cost and shipping of the order at wholesale price, then packages it up and sends it off to the customer. All you have left to do is turn back around and charge the customers credit card for the items with your profit margin markup.

The reason this is growing in popularity amongst wholesalers is because they get to have many other companies market and sell their products, thus reaching more people and selling greater volumes. The wholesale company is still able to sell their products for the price they want, and you get to keep the profit margin as a reseller. It’s a win/win situation.

Drop shipping is enabling the average person to be able to run a successful, full service online retail store from the comfort of their home. Zero inventory, no shipping department, only buy when you have already sold — this is the perfect affiliate program.

Copyright © 2003 by Palyn Peterson
mailto:palyn@futureinternetmarketing.com

Just as you should optimize your pages for the search engines, you should optimize Adsense for your visitors.  You don’t want to trick your users into clicking on your ads (in order to ensure the continuation of the program, it’s important that advertisers receive visitors that convert to sales), but you absolutely want to make sure your visitors notice the ads.  The following five tips will help:

#1 Make sure there is enough keyword rich content (text) on your pages so Adsense can figure out what ads to display instead of showing Public Service Announcements.  In particular, ensure you have used your keywords in your title and H1 tags.

#2 Blend the background and border to match the page’s background.  You don’t want to trick visitors into clicking, but you don’t want them deadened by banner blindness either.

#3 Put Adsense where people will notice the ads.  This is a big one.  Try above the fold and within the content.  If you use CSS, a floating box works nicely.  Definitely, don’t stick the ads way over on the right side of the page or below the fold.

#4 Don’t put a lot of other ads on your page that will distract visitors from Adsense (or your content for that matter).  Cluttered pages make it hard to find things, detracting from usability.

#5 Don’t use words in your content that will trigger Public Service Announcements (for example, text related to violence is a big no-no).

Further Google Adsense Sources:

Google Adsense FAQ
If it’s been awhile since you browsed through the frequently asked questions, you may want to take a peek.  There are few things in there worth remembering.

Getting Better Returns from Google Adsense
A thread in a Web development forum that discusses, among other things, the ethics of “blending” ads into the content.

Google Adsense: What Do You Consider a Healthy CTR?
Another webmaster forum thread, this time discussing everything from increasing CTR to developing content first and worrying second about Adsense.

Google Adsense Tips for Bloggers
Fairly self-explanatory–ways to make money through adding Adsense to your blog.

Author: TC Thorn

Finally, we are here! After such a long development stage, WPB-PAYPAL reaches its awaited 1.0 release. This highly anticipated software is finally done. None of this would ever have been possible without the John Simeonidis [Don’t tell me that I did not mention you ].

General working features

• The user registers normally on your blog, and after is asked to make payment for ammount specified in the configuration panel of WPB-PAYPAL.
• The user must register with same email as his paypal account [this is for verification purposes] after the user made the payment he will receive confirmation email [administrator also getting confirmation email] and he can login normally into your blog
• For the moment you must use any of the available free plugins to provide some categories of your blog only to registered and logged in users
• WPB-PAYPAL emails you when the new payment has been proccessed or if there are any pending payments
• WPB-PAYPAL email reminders to buyers to reminding to make their payments.
• User’s account expire after X months [configure that on WPB-PAYPAL options tab] . User account becomes enabled again after payment is made.
• Plugin will change your default Wordpress installation to a full members only site and only the registered users will be able to get access to the site and potentially the download area.
• Uses automatic PAYPAL payment and user account Activation and Deactivation if the Registration Period Expires!
• Can be used for many web applications and its one of the first for the Wordpress CMS/Blog System.

I really don’t know what to say about this. I think the cost is too great for what it does, but I think that there is a market for pay-to-use plugins for WordPress, especially for things expanding WordPress into the e-commerce realm. I still would love to know more about the plugin and about anyone interested in the plugin.

One other thing that killed me was reading:

After buying the software once, it is only 10 USD per upgrade as newer versions are released

I guess we wait and see what happens with such things.